What is Organic Farming? & Why its essential for a thriving ecosystem

What is Organic farming?

Organic produce is grown with no chemicals (pesticides or fertilisers) meaning chemicals don't end up on your fork and in your body.⁠

Organic farming utilises crop rotation and biological pest control which works with nature and the natural life cycles, while also minimising human impact on earth. 

Why Organic?

Higher pollinations rates
A study by Anderson (2012) found that the pollination rates in organic watermelon and strawberry crops increased compared to conventional crops. More pollination means more food at harvest time.

Thriving soil
The soil quality and microbial activity of organic farming outweighs conventional methods (Velmourougane, 2016). The activity in your soil is essential for thriving plants.

More nutrients
Organic fruits and vegetables have been shown to contain higher concentrations of dry matter, vitamin C, minerals (iron, magnesium, phosphorus and zinc) and bioactive compounds (carotenoids and tocopherols), while showing low concentrations of nitrates (Brantsaeter et al., 2017). 

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Our edible garden

Pictured: Our organic garden in Melbourne.

You can read about our edible garden here & view our organic collection here


Andersson, G., Rundlof, M. & Smith, H. (2017). Organic farming improves pollination success in strawberries. PLos ONE 7(2). https://www.doi.org/10.1371/journal.pone.0031599

Brantsaeter, A. L., Ydersbond, T. A., Hoppin, J. A., Haugen, M. & Meltzer, H. M. (2017). Organic food in the diet: exposure and health implications. Annual Review Public Health, 2017, 301. https://www.doi.org/10.1146/annurev-publhealth-031816-044437

Velmourougane, K. (2016). Impact of organic and conventional systems of coffee farming on soil properties and culturable microbial diversity. Scientifica, 2016, 1. https://www.doi.org/10.1155/2016/3604026